Here's an ad agency using Walt Whitman to sell jeans:
Can a poem sell? Of course. Should a poem be used to sell? Well, Walt's dead, so he has no say.
Teachers could see the ad campaign as a teaching tool, to sell students on poetry.
is a literary/cultural journal published by the SAN DIEGO STATE UNIVERSITY English Department. Current issue: WALLS. Upcoming issue: DV8. Issue in production: ABOUT SEEING: Addressing the Visual Arts.
Showing posts with label meme. Show all posts
Showing posts with label meme. Show all posts
Tuesday, October 27, 2009
Monday, April 20, 2009
J. G. Ballard, R.I.P.
J. G. Ballard, author of Crash, High Rise, and The Atrocity Exhibition, among other works, died from prostrate cancer. His works were originally categorized "sci-fi" during the era of New Wave Science Fiction, but when Star Wars killed off the New Wave, his works were adopted by Universities - as were other New Wave writers like James Tiptree Jr., Samuel Delaney, and Harlan Ellison. It's a shame that he (and the other writers) are remembered only within literature departments, because they were - and are - visionaries.
In the most honorable tradition of writing, he found a seam, planted a mine, and slipped away.
In the most honorable tradition of writing, he found a seam, planted a mine, and slipped away.
It's easy, from the perspective of the present, to minimize just how revolutionary all this was - we now live, after all, in Ballard's world. Ballard, though, produced work that not only challenged his audiences but also actively provoked them, in some cases literally moving people to vandalism, as when he staged a 1970 exhibition of crashed cars at a London art gallery. This show, intended to illustrate the fetishization of machinery and violence, was a seminal moment for Ballard: It led to the publication of "Crash" in 1973.
"The marriage of reason and nightmare which has dominated the 20th century," the author wrote in a 1974 introduction to the French edition of the novel, "has given birth to an ever more ambiguous world. Across the communications landscape move the specters of sinister technologies and the dreams that money can buy. Thermonuclear weapons systems and soft drink commercials coexist in an overlit realm ruled by advertising and pseudoevents, science and pornography. Over our lives preside the great twin leitmotifs of the 20th century - sex and paranoia."
Monday, June 16, 2008
Have you been --
Rick Rolled? Too bad if you haven't.
What I like about Rick Rolling is it's a meme but also an example of musical "stickiness" -- the tune, once heard, replays in your head for hours... days.. maybe even weeks. So by tricking someone into hearing it you have altered their mind for ... you know.
It's also a video by Rick Astley, who was hot-hot-hot on YouTube's progenitor, MTV, when it was the hot new thing. As such, the video is retro-geek-chic.
People send a Rick Roll by links because the "embed" function of this particular video is disabled. Usually the links don't tell you it's a Rick Roll (like the one in the first paragraph).
You are reading an innocuous-seeming blog entry, you come across a word or phrase that looks interesting, you click it, and --
Rick Roll!
What I like about Rick Rolling is it's a meme but also an example of musical "stickiness" -- the tune, once heard, replays in your head for hours... days.. maybe even weeks. So by tricking someone into hearing it you have altered their mind for ... you know.
It's also a video by Rick Astley, who was hot-hot-hot on YouTube's progenitor, MTV, when it was the hot new thing. As such, the video is retro-geek-chic.
People send a Rick Roll by links because the "embed" function of this particular video is disabled. Usually the links don't tell you it's a Rick Roll (like the one in the first paragraph).
You are reading an innocuous-seeming blog entry, you come across a word or phrase that looks interesting, you click it, and --
Rick Roll!
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